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Blog Series: There’s a Cruise Line for Everyone – AMA Waterways

Inspired by the latest episode of Cruising with Jane McDonald, in this month’s cruise line blog, I wanted to cover river cruising. I watched Jane with an online group called Cruising’s Not Just for Old People. And the conversations on there and Twitter made me remember how different ocean and river cruising actually is.

Regular readers of this blog will know that in early 2018 I embarked the AMA Kristina for AMA Waterways. This was my opportunity to find out what river cruising is really like. You can read all about the UK Familirisation trip from AMA Waterways.

And here is my vlog on the trip too which I hope gives you a flavour too.

For now, let’s get on with the breakdown on AMA Waterways.

Who are AMA Waterways?

AmaWaterways founded in 2002 by three families, their river cruise story began well before that. President Rudi Schreiner was born in Vienna, at the heart of the Danube. His love of design drew him to architecture, but his even greater love of travel drew him to places far and wide. In 1975, he travelled to South America for a journalism assignment on the Amazon. It was here that he designed his first ship, using what he could find to build a raft that would take him up and down the river during the next 7 months. Soon thereafter he started working in travel, creating unique tour experiences in Europe.

When the Rhine-Main-Danube canal was built in 1992, Rudi realised the potential for touring as many as 13 European countries by river. He started the North American operations for many of today’s major river cruise companies, developing itineraries and ships that would become the templates for what we know river cruising to be today. After years of success as a driving force in the industry, Rudi decided to start his own venture — one that would provide guests with a higher standard of luxury travel by river. That’s when he teamed up with Kristin Karst and Jimmy Murphy to start AmaWaterways.

How many ships do AMA Waterways have?

Currently the fleet is made up of 24 ships, with one in Asia and one in Africa. The AMAMagna, debuts next month (May 2019) will make 25.

Where do AMA Waterways sail?

Across the 19 main waterways across Europe, Danube, Dordogne, Douro, Dutch & Belgian Waterways, Garonne, Main, Moselle, Rhine, Rhone, Seine. And then the Chobe in Botswana and the Mekong which is Vietnam and Cambodia and other fans of Cruising with Jane McDonald will know she took the AmaDara in series 3.

What makes AMA Waterways different?

  • Wine Cruises
  • Golf Itineraries
  • Christmas Markets
  • Adventures by Disney

On their cruises, you will enjoy an extensive lineup of included tours. In many cases, you will have a choice of excursions, such as standard tours, bike tours, hikes and Special Interest Tours. They always include a large variety of activities so that you can choose how you want to explore. No matter your preference, your days will be full of discovery and wonder.

AMA ships are inspired by luxury yachts and designed specifically to maximize every aspect of the guests’ experience. You notice the difference the minute you step on board and are welcomed in the beautiful lobby. From then on, you are treated to an array of unique and luxurious features as you journey along in your floating hotel. Relax and delight in stunning views in our spacious staterooms, many of which feature twin balconies — a French balcony and an outside balcony. Enjoy exclusive amenities like massage services, a fitness room and a pool while on board. Indulge in award-winning cuisine at a variety of dining venues, including The Chef’s Table speciality restaurant — an experience you won’t find elsewhere.

AMA Kristina Amsterdam The Netherelands Strawberry Holidays

What are AMA Waterways cruise ships like?

The line’s luxurious ships feature state-of-the-art public areas, new amenities and services, exquisitely decorated staterooms and gourmet dining; all of which provide an unparalleled river cruise holiday. Each of its vessels carries its guests in unequalled luxury, comfort and style and is staffed by a highly-trained professional crew, with an ongoing emphasis on personal service. AmaWaterways river cruises offer a holiday experience that is second to none.

Each of the ships in AmaWaterways’ expansive fleet offers everything you could possibly need from a river voyage and more, with each ship is custom-designed to suit your needs. As soon as you step on-board you will be welcomed by the cruise ship manager. You’ll soon get the sense that everyone is your friend on-board as each crew member ensures they remember your name and makes every effort to help you feel very much at home. This is a river cruise line that has been leading the way in innovations since its birth in 2002. It was the first river cruise line to offer French balconies, complimentary in-room internet access, award-winning cuisine and guided bicycle excursions for the ultimate experience when you sail into port.

Who goes on an AMA Waterways cruise?

AmaWaterways’ passengers lean towards 50-plus, experienced, well-educated travellers with a strong interest in culinary arts and active exploration. Geographically, passengers are from North America, but the cruise line attracts a solid representation from the U.K. and Australia

AMA Waterways AMA Kristina Formal Evening Strawberry Holidays

Do I have to dress up on an AMA Waterways cruise?

AmaWaterways suggests country club casual on-board their ships, such as cotton or linen clothes. This could include trousers and shirt for men. Without the need for a tie or jacket and dresses or trousers with a blouse for women.

During the Captain’s Dinner, guests dress up a little more in suits and cocktail dresses.

Want to learn more about the AMA Waterways experience, or river cruising in general? Then get in touch with our reservations team. We’re on hand to answer any additional questions! | 01254 205300

About the Author
I've worked in travel for 13 years. As a marketer I've worked for Thomas Cook, Going Places, Direct Holidays, Gill's Cruises, Virgin Holidays and cruise brands,, and Strawberry Holidays was born because I LOVE TRAVEL. In the last 5 years my family and I have been to 39 places and 17 countries.